The Stands Are Empty, The Competition Is Vicious October 31st, 2009 | Horse Racing | No Comments »
“The stands are empty, the competition is vicious, the typical fan is old and gray, the media seems to have forgotten that the sport exists.” That was the lead sentence of an article about horse racing written by Bill Finley. The artcile appeared in the New York Daily News on February 4, 1996. It is now more than thirteen years later and not much has changed.
During that thirteen years, gambling as a whole has enjoyed explosive growth. Thirty-eight states now have casinos. New casinos are being proposed. Existing casinos are expanding the number of slot machines they have. Every one of those casinos is competiton for the horse racing industry. Yet no one seems to want to admit it.
The attendance on Saturday, October 17, 2009 at Santa Anita, perhaps the greatest horse racing venue in existence, was listed as 9008. In the 1970s and 1980s the stands at Santa Anita on a Saturady were always packed.
In 1985, a single-day attendance record was achieved when 85,527 people were on hand to watch the Santa Anita Handicap. This year only 31,496 were at the track for the 72nd running of that race.
Last year Santa Anita hosted 14 Breeders’ Cup races over a two day period. The end-of-the-year extravaganza brought together some of the finest horses in the world. You would think the single-day attendance record would have been broken. Yet the total attendance for the two days was only 86,858.
So why is attendance at major tracks like Santa Anita not what it should be? Are people staying home to watch these big races on television? Perhaps that could be said for the Breeders’ Cup races. ESPN televised both days last year and will do so again this year.
But I think the answer lies elsewhere. In 1996 the median age of horseplayers was 56. It doesn’t seem to have gotten any younger. If anything, it has gotten older.
Which begs the question: What is the horse racing industry doing to attract younger horseplayers?
-30-
Gerald Cohail has been handicapping horse races for more than 50 years. To see more of Gerald’s horse racing insights and get your Free copy of “Treat Horse Race Wagering Like A Business” visit HandicappingResearch.com Article Source:http://www.articlesbase.com/horse-racing-articles/the-stands-are-empty-the-competition-is-vicious-1355960.html